Focus groups among boat owners to help our client create a recognizable brand with a positive association.
This qualitative research looks at why boat owners upgrade their boats, which brands they choose, and the emotions that motivate them to make these decisions.
Quantitative research to test preferences among Spanish-speaking consumers on three of our client's Spanish-language concept/tagline alternatives.
This online survey was conducted among people who speak Spanish exclusively as well as those who are bilingual.
Focus groups and in-depth interviews among bank members who both have and do not have a bank rewards card.
This qualitative research explored cardholders’ use of their cards as well as non-cardholders’ reasons for not obtaining a card.
An online survey (both pre- and post-rollout of a new communication campaign) among business and community leaders in cities nationwide and in select large markets.
This quantitative research explored business- and community-leader impressions of our client as a tech-innovation leader.